Sunday, January 24, 2010

Blog title...

SOCIO-MEDIA APPROACH...

At present Socio-Media activities are one of the top selling preposition for most of the Digital Companies in India. Creating Buzz over Social Media platform, communities, Tweets and number of activities to reach out the desired target audience. Even the advertisers who still believes more on print and television are also getting open to try out new media.

Are digital promotion companies delivering what it has to be??

It is really critical to understand the context… product… customer and then prepare a strategy and a PLAN. Taking advantage of client’s less knowledge over new media, few agencies are just doing a copy paste job. Instead of engaging customers, they are only spamming their accounts. The unethical approach is not only adding frustrations among customers, taking brands at the wrath but is also killing the new born Socio-Media Approach.

What you should do??

Socio-Media is the most effective way to engage your customers by creating a connection with them. Before you start engaging them you need to understand who they are, their preferences, their motivation and context. There is a media plan required before you take off with your Socio-Media Advertising. Every thing may not work on Facebook, Orkut or Twitter. You need to study the user behavior pattern, and accordingly choose your social media platform and engage them.

Interaction is critical on your Fan Pages, Blogs, Q&A, Forums, Email Groups etc. If some one is posting comments, Scraps, Emails, wall postings or open ended remarks, you need to answer. Make interactions 2 ways, very clearly articulated and not a one sided communication.

Last but not the least…

If you are looking forward to use Socio-Media to promote your services or products, Hire an Expert!!!



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Posted by:~ AKASH SRIVATAVA / Founder / Redwing Solutions

Monday, January 11, 2010

Looking for Web Designers (HTML/CSS/JavaScript/PHP) with 2 + years exp... FULL TIME

Thursday, January 07, 2010

The world is a tragedy to those who feel, but a comedy to those who think

Monday, January 05, 2009

User Experience Design, Usability Analysis, Product Strategies, Strategic Design

Visit www.akashsrivastava.com


Common Mistakes - Management do while developing a product (http://www.akashsrivastava.com/?p=48)

Psychology of Emotions - A big factor in success (http://www.akashsrivastava.com/?p=33)

Website Usability Evaluation (http://www.akashsrivastava.com/?p=29)

Usability: The Forgotten Problems (http://www.akashsrivastava.com/?p=26)

Tuesday, December 23, 2008

Saturday, January 05, 2008

User Experience Designer and Usability Expert

Akash Srivastava
UX Designer and Usability Expert

"Interaction design is a science of making technology simpler"
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Profile


Akash Srivastava brings you around eight years of experience. Seasoned Information Architect, Interaction Designer, Usability Expert and manager of user Interface Design, Customer Experience and Documentation teams at corporate like Zeenews, Indiatimes, Timesgroup, ACL Wireless and StudyPlaces Inc.

From last eight years, my work has been evolved around different aspects of design i.e. Information Architecture, Interaction Design, Usability Issues, User’s Experience and Visual Design. My career has been relied on quality experience, self-education, extensive research and development. This not only lends me freedom to formulate new ideas, but it also gives me space to create new descriptions, where I haven't been able to touch base with previous descriptions.

I had worked and with various corporate like ACL Wireless Ltd., Times Group, Indiatimes, Study Places Inc., Zee TV and on products like StudyPlaces.com, Frenzo (Mobile based chat application), Timesjobs.com, Simplymarry.com, Magicbricks.com, Ads2book.com & Shopping.indiatimes.com

  • Quality experience in User Experience & Usability
  • Creative and insightful, with excellent analytical and communication skills
  • Experienced and Technically Astute
  • Able to integrate, articulate and motivate across disciplines
  • Quality experience in crafting the customer experience
  • Offering a unique combination of Business Understanding, Creative Talent & Strategic Insight
  • Adaptable and Innovative


Specialities - My USP!!
  • Interaction Design
  • Information Architect
  • Usability
  • User Experience Design
  • Visual Design
  • User Testing
  • Design Testing
  • User Research
  • User Persona
  • Cognitive Psychology


Services
  • User Research
    • User Interview Reports
    • User Interview Videos
  • User Requirements Evaluation
  • User Data Analysis
  • Interaction Designing
  • Interface Modeling
  • Wire-frames
  • Design Testing and Evaluation


Contact

Thursday, December 27, 2007

Creating a Good Interaction Design

Design is all about enhancing the way people work and communicate. Designing interactive product requires considering who is going to use it and how. Think for a moment… how many interactive products you use in a day? Mobile phone, Microwave, Car, ATM, Television. How many products do you like to use which are hard to understand? Now this is where an Interaction designer’s role starts. Interaction designer needs to have an understanding of their business and the requirements of their customers.

The main concern of Interaction designers is to develop interactive products which are usable and easily acceptable by users. To start with we need to identify the weaknesses and strengths of different interactive systems thus we can begin to understand what it means for something to usable or not. Designing usable products thus requires a designer to understand who is going to use it and what will be the use of the product. Another key point is to understand the kind of activities people will do while interacting with the product.

Interaction designer should think around optimizing the user’s interaction with a system, environment or product to match user’s activities. You can also use basic principles of Interaction design and can also involve users to make better choices. This will involve–

  • To identify what people are good and bad at,
  • Considering what might help people with the way they currently do things,
  • Thinking innovative ways to provide quality user experiences,
  • Involve users to understand what people,
  • Using “tried and tested” user-based techniques.


Essentially, the process of Interaction design involves few basic activities–

  • Identifying the needs of users and establishing the requirements,
  • Create alternative design meeting those requirements,
  • Creating different versions of your design which can be compared and assessed,
  • Evaluating what has been designed in effort to meet the requirements.


There are few basic goals of a good design which designers should stick with–
  • Effective usage,
  • Easy to learn,
  • Easy to remember,
  • Useful.